Jiminy Eco Toys

Jiminy Eco Toys is an eco-specialist toy company, retailing and distributing the earth-kindest toys across Ireland & the UK. Named after Pinocchio's conscience Jiminy Cricket, it's the brainchild of Dublin mum Sharon Keilthy. Sharon found toy shopping for her daughter frustrating. Nearly everything was plastic wrapped in plastic, shipped 22,000km from China. So in 2018 Sharon left her senior role at an American multinational and set up Jiminy to give eco-minded customers more options.